Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). Gut Feelings by Gerd Gigerenzer. Essay. Joel Edenberg. I found this book to be very good. Even though the book did not contain any surprising.

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Return to Book Page. Preview — Gut Feelings by Gerd Gigerenzer. The Intelligence of the Unconscious by Gerd Gigerenzer. Gladwell showed us how snap decisions often yield better results than careful analysis.

Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible gigerennzer. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.

Gut Feelings: The Intelligence of the Unconscious – Gerd Gigerenzer – Google Books

In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and gigerenzfr nature and nurture that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples. Hardcoverpages. Published July 5th by Viking Books first published June 28th To see what your friends thought of this book, please sign up.

To ask other readers questions about Gut Feelingsplease sign up. Lists with This Book. Sep 09, Alaeddin Hallak rated it it was ok Shelves: It was great in the first few chapters. I learned some very interesting ideas which I will summarize at the end of this reviewbut then it got too scientific and philosophical and I totally lost interest and goodwill once gur author started attributing everything to so-called “evolution” and even started suggesting improvements to “shortcomings” in the creation of the human eye at some point.

Nevertheless, the following are my main takeaways from the book: That’s why corporations invest in uninformative ads so they can build brand recognition. A gut feeling “a hunch” is a feeling that: Have no reasonable underlying justification 3. Page 27 Page The menu has only 1 item that they prepare very well and lots of people love it and come thief quite often. Better than menus that resemble encyclopedias! People apparently love choice but less choice often leads to more conversion. That’s why when I start thinking about my actions when driving I tend to drive poorer or lose confidence in my driving, whereas if I just drive without thinking I drive as good as always.

Gut Feelings: The Intelligence of the Unconscious

Turns out that experts at any given task perform worse when they try to employ their conscious when executing the task, but they perform better when distracted, thereby leaving their unconscious to do all the work. Beginners are however the exact opposite. Therefore if you wanna have a chance of defeating someone who is a master in say sport ask him to tell you how he “swings his hand so accurately” or something, forcing him to consciously recall the steps he takes thereby increase his chances for failure!

This misguided author attributes human creation to “evolution” and then says the design of the eye could have been better only if! This explains why people in vet parts of real stories if they don’t remember exactly the entire story. Framing is a useful tool for saying something in different ways depending on the desired outcome. The first is more appealing because it suggests optimism.


Oct 19, Martha Love rated it it was amazing.

I just enjoyed re-reading Gerd Gigerenzer’s book “Gut Feelings”. The reason I wanted to re-read it is to compare what Gigerenzer bigerenzer about social instincts to what Matthew Lieberman has explored and written about in his recently published book “Social: Lieberman seems to take up where Gigerenzer left off on the subject, fills in and expands further details of neurological studies including his own on the subject of human social instincts and our need for social networks driving our evolution and behaviors, as well as being at the core of our human nature.

I highly suggest reading these two well written and important books together. Gigerenzer has made a major contribution in presenting the idea of our social instincts and depicting human nature as caring for each other due to the instinctual social need for belonging and protecting both family and community.

It is this more positive view of humankind gigfrenzer Gigerenzer should be applauded for, as it flies in the face of traditional psychological thought by giants such as Freud who viewed humankind as driven by more “selfish” motivations. While it was a brief introduction to the idea, Gigerenzer’s last chapter in this book opened a new door for understanding human nature in a more hopeful view.

While this book is not about actual somatic gut feelings or the feelings in the gut area of the body, it does explore in depth the subconscious decisions that inform our choices and for that it is an important read. My own life’s work has been in the area of exploring gut feeling through somatic reflection with people and gigerenzee that informs a healthy decision-making process.

However, I did appreciate learning more about the mental functions that Gigerenzer so clearly writes about and I enjoyed reading his many examples and stories the second time as much as the first. If you are interested in psychology–cognitive, evolutionary, or even more somatic studies–I think you will enjoy reading this book and find that it adds an important insight to your overall understanding of what it gigerrnzer to be human and the process of living and evolving in our fundamental “human condition”.

These two books were developed around the same theme: While Thinking, Fast and Slow exposes the dark side of intuition, Gut Feeling reveals the bright side: It goes like this: These rules are usually extremely simply, yet most of us cannot articulate the formulation or rationale of them.

Author of this book argues, when making decisions that involving a myriad of information and highly unpredictable outcome, people who use the simple rules are more likely to get favorable outcome than people who over-analyse. The traditional analytic method tells us to list all the criteria that matter, score every criterion then add the score up and pick the option with the highest score.


But in real life context, we often encounter circumstances when we have to decide without knowing what we should analyze. Take an example from the book to explain: With the absence of drop-out rate from both schools, what should this father do?

Should he tabulate every criterion of schools, even thought he has no idea which ones have effects on drop out rate? Instead of endlessly tabulating criteria, he asks us just to focus on the big criterion, in this case, things that have conspicuous relation with drop out rate, like say attendance rate. If the discrepancy is not wide enough, you scroll down the list and compare the second most essential criterion until you find the wide enough discrepancy.

In addition to being drastically less nerve-wrecking, this method of decision making has been proven to have a higher successful rate to reach favorable result than that of the traditional method. This notion can explain why companies will throw huge sum of money on commercials: This notion can also explain why German soldiers in Nazi era carried out the order of executing the Jew even thought those soldiers were repulsed by the order and had the chance to fselings out: The best illustration of this powerful force comes from organ donation system.

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You may wonder it is cultural or religious reason to cause this discrepancy, ger in fact, the major ceelings is the system. The organ donation system in France and most the Gers countries is an opt-out system: The system in the US operates vice verse. The author argues, to apply this intuitive tendency of people into social and moral context, we can reduce unwanted events by making people less likely to chose decisions of which can lead to those events.

However, he argues, in the age of rationality, when we rationally analyse everything, we inadvertently restrict our imagination undercut our capability and underestimate what we can achieve.

Jul 30, Andrea rated it really liked it Shelves: After hearing this book described as the “science behind Malcolm Gladwell’s Blink ,” I thought that it might be inaccessible and filled with jargon. Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader. His scientific study of intuition in decision-making is fascinating. Throughout the book he defends simple, unconscious thought processes what we would call intuitionwhich are usually ignored in favor of complex formulas.

For example, many scie After hearing this book described as the “science behind Malcolm Gladwell’s Blink ,” I thought that it might be inaccessible and filled with jargon. For example, many scientists—and average people—believe that looking at and carefully weighing twenty factors will lead to a better decision than relying on only one or two factors. Every chapter had something to surprise me. Besides offering an easy-to-read version of his scientific evidence, Gigenrenzer also provides some real world applications of his theories.

Jan tigerenzer, Bob rated it liked it Shelves: Basically, the theme of the book is that thinking in patterns of relations in domains of partial knowledge can be more effective than thinking sequentially through logical associations of all that is known.

Toward the end of the book this message started feeling repetitive, so I felt that I was learning less as I read more. Condensed, it would make a great gwrd in Readers Digest. Sep 12, Ninakix rated ferd it was ok Shelves: I just didn’t find myself very compelled by this book. Unfortunately, the material covered in this book is covered by a lot of books these days, and the way this book does so is not very compelling. The writing itself was bland, and the book didn’t necessarily delve into these things in a way that made you understand it better than many of the much better books covering the material.

Feb 01, Jeff Kelleher rated it really liked it. We seldom have full information, and we seldom have enough time to deliberate. Pure reason, in other words, is impractical in a bustling world.

But we must decide, every hour, matters that affect us. So we exercise our gut feelings. What is intuition, and where do we get it?

Its very nature makes it elusive. Gigerenzer’s contribution is to try to answer these hard questions. The archetype is the fielder chasing a fly ball.

A logical solution would require an intricate calculation of speed, distanc We seldom have full information, felings we seldom have enough time to deliberate. A logical solution would require an intricate calculation of speed, distance, motion, and trajectory.