What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Be Different (and better) to stand out and succeed. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.
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Sep 06, Pages. Apr 06, Pages. Apr 06, Minutes. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
Youngme Moon identifies the outliers, the mavericks, the youngmee players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Because to stand out you must become the exception, not the rule.
Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.
In youngms, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! From the Hardcover edition. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Buy the Audiobook Download: Apple Audible downpour eMusic audiobooks.
Different by Youngme Moon | : Books
About Different What if working like crazy to beat the competition did exactly the opposite, goungme you mediocre and more like the competition? Inspired by Your Browsing History. Daniel Lemin and Jay Baer. The Hacking of the American Mind. Looking for More Great Reads?
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Different: Escaping the Competitive Herd
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